Turn an experience into a lasting emotional bond

CapsuleTV isn't a storage tool. It's an emotional touchpoint between your customers and their memories — a loyalty lever that drives growing revenue with zero sales friction.

The challenge for "emotional" brands

The paradox

Your customers experience powerful moments with your brand: a day at the park, a special-occasion purchase, an unforgettable stay. These moments build brand love.

But once the moment passes, the emotion fades. Your marketing email three weeks later? Deleted. Your win-back offer? Ignored. Loyalty ends up resting on price and convenience alone.

How do you reignite that emotion months or years later?

📊 The numbers that tell the story

  • 75% of customers forget an experience within 3 months without a reminder
  • 2–5% average open rate for a typical marketing email
  • 35%+ gradual unsubscribe rate from newsletters
  • $0 in added revenue: marketing emails rarely build loyalty beyond price

The solution: scheduled emotional capsules

🎬

The customer seals
their emotions

1

The customer seals it

At the end of their experience (a park visit, a purchase, a stay), the customer is offered a video capsule. They answer 10 questions from your brand to capture their emotions in the moment.

Example: "What was your favorite moment today?" or "Describe your feelings in two words."

📅

Scheduled for
a key date

2

You schedule it

You decide when the capsule will open: in 6 months (an off-season nudge), on the customer's birthday, or on a strategic date (the next Black Friday, a new product launch).

Goal: Turn a "three weeks later" email into a genuine, scheduled emotional moment.

💥

The emotion
resurfaces

3

The customer rediscovers it

On the scheduled date, the customer receives their own video capsule — their emotions from back then, on camera, authentic. Not a promotion to delete: a personal memory.

Result: 70%+ email open rates, 25%+ click-through rates (vs. 2–5% typically). Emotional bond reactivated. Customer primed to come back.

🛍️

You offer
a contextual deal

4

You offer a contextual deal

Attached to their personal capsule, the customer receives a win-back offer. It's not an anonymous promotion — it arrives right after an emotional moment, when their bond with your brand is at its peak.

Impact: +34% return rate, +18% basket value (vs. a cohort without a capsule).

Case study: a premium leisure brand

Context

A major theme park brand. 2 million visitors a year. Standard email marketing: 3% opens, 0.5% clicks.

The problem: 80% of customers don't return the following year, lost to competitors or simply forgotten.

The CapsuleTV approach

  • Post-visit: the customer films themselves answering 10 CapsuleTV questions
  • Sealing: €29, a secure recording of the emotion in the moment
  • Scheduling: a follow-up email + special offer 6 months later (off-season)
  • Result: opening the capsule becomes a moment of emotional reconnection

Observed results

73%

Email open rate (vs. 3% average)

28%

Click-through rate (vs. 0.5% average)

+34%

Return rate (capsule cohort)

+18%

Average basket value

* Based on +34% return rate and +18% basket value vs. a cohort without a capsule. To be adapted to your own business context.

The brands that succeed with CapsuleTV

✅ "Cult" brands

Apple, Harley-Davidson, LEGO. Customers already emotionally attached → amplified loyalty.

Strategy: peak engagement → memory bank → scheduled return.

✅ "Lifestyle" brands

Nike, Patagonia, Airbnb. Focused on "life moments" → the capsule captures the lived experience.

Strategy: experience → capsule → strengthened customer identity.

✅ "Nostalgic" brands

Nintendo, LEGO, Disneyland. They play on childhood and legacy → the capsule fits naturally.

Strategy: the customer seals it → keeps it at home → passes it on to their kids.

✅ "Purpose-driven" brands

Dove, Ben & Jerry's, Patagonia. Values and responsibility → the capsule shares a real impact.

Strategy: personal moment → collective impact → a lasting bond with the brand.

Brand business model (B2B)

Setup & branding

A co-branded page, custom questions written with you, tracking configuration, a scoping session.

€10,000 one-time

Pay per capsule

No volume commitment. You only pay for what you create. No hidden subscription.

€12 / capsule

Volume discount

Tiered: 10% at 100k/month, 20% at 200k/month, up to 40% from 500k/month.

Let's talk about your volumes

💡 Total transparency

  • All costs are variable (no flat fixed fees)
  • A progressive discount based on your actual volumes
  • Setup paid once; execution billed per capsule
  • CRM / API integration for real-time ROI tracking

Our commitment: a partnership, not a platform

🔄

Joint iteration

You test the first capsules. Together, we fine-tune the questions, the timing, the CRM, to maximize your ROI.

📊

ROI dashboard

You track, in real time: capsules created, openings, clicks, conversions. Clear numbers, no black box.

🛡️

Category exclusivity

During our partnership, you're the only brand in your sector on CapsuleTV (for example, the only theme park, or the only lifestyle brand).

Ready to turn experience into emotional loyalty?

Discover how your customers can relive your best moments — and come back.